Brand Standards

Our Brand Story

From the college’s origin in 1958 as Charles County Community College to its reinvention in 2000 as a regional institution serving Charles, Calvert, and St. Mary’s counties, the College of Southern Maryland has continually evolved to better reflect and serve our communities.

 

As the needs and demographics of Southern Maryland have changed, so have the ways we present ourselves, convey our values, and demonstrate our commitment to serving the diverse and evolving needs and goals of our students and our communities.

The increasing diversity among our students, employees, and programs made it clear that the college had outgrown the branding and visual style in use since 2000. It was time for a renewal.

Read our Brand Story

One College. One CSM.

Group of students smiling wearing CSM gear

Logos and Assets

The logo is the primary expression of the College of Southern Maryland’s visual identity. 

Examples of promo items with the CSM logo

Brand Guidelines

Learn how to do it right. Logos, promotional items, websites, and more: learn how to use them to support our brand.

Amplify the Brand

Promote News and Events

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In today's digital age, there are numerous platforms for promoting or sharing the CSM brand. From social media to billboards, we can help get the message out.

Learn How to Promote Your Initiative

Questions?

Contact Us

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