Photography Style
Photography is vital in conveying CSM’s essence and identity.
This section provides guidance to ensure our visuals align with our brand, communicate our mission, and engage our diverse audience. These guidelines help create compelling images that strengthen our brand and convey the CSM narrative.
Things to Consider
- Does it tell a story?
- Does it ignite curiosity or encourage sharing?
- Does it show a unique perspective, angle, or viewpoint?
- Is it unique to CSM?
- Is there a strong focus that draws the viewer in?
- Does it feel authentic and natural?
- Does it reflect the diverse nature of our student body; gender, ethnicity, ability, age?
People and Portraits
Photography of individuals should capture authentic moments in natural light, employing depth of field to emphasize the subject. The environment should reflect the individual’s connection to the CSM community.
Things to Consider
- Was the photo caught in real and relevant environments?
- Does it show people collaborating?
- Does it show a wide demographic and ethnic diversity?
- Do the people have relaxed natural expressions?
- Is there a short depth of field?
- Are the people connecting and engaging?
- Does it feel authentic?
CSM’s campuses and surroundings are a source of pride for the college, creating a strong sense of place for students, faculty, staff, alumni, and visitors. Each building, office, and peaceful study area holds emotional connections, stories, and cherished memories.
Things to Consider
- Are the photos caught in real and relevant environments?
- Are there people featured among architecture and equipment?
- Does it have a wide demographic and ethnic diversity?
- Do the people have relaxed natural expressions?
- Are the people connecting and engaging?
- Does it feel authentic?
When photographing people at work or study, focus on their actions and dedication. They should appear engrossed in their tasks, unaware of the camera, showcasing their passion and expertise in their field at CSM.
Things to Consider
- Are the photos caught in real and relevant environments?
- Is real equipment and technology being used?
- Does it show people collaborating?
- Does it have a wide demographic and ethnic diversity?
- Do the people have relaxed natural expressions?
- Are the people connecting and engaging?
- Does it feel authentic?
Download Photos
CSM's photo library is available online. These photos are free to use for CSM marketing materials.
Browse CSM Photos
Credit
Please credit: “Photo(s) courtesy of the College of Southern Maryland”
Important Note About Using Images from the Internet
Prior to using an image found on the internet, please determine if and how you can use the image without violating copyright. The consequences of violating copyright can be serious, even if the violation is accidental. More information can be found on the Copyright Laws website.
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