my.CSMD
Special Events Success: Friendraiser/Fundraiser
Special Events Success: Friendraiser/Fundraiser
April 15, 2021, 9 a.m. - 12:30 p.m., Zoom
Course Description
Fundraising and special events are commonly a way of life for nonprofits. When successful, they can grow into a signature experience drawing patrons and sponsors year after year to an event that showcases your mission and positively brands your organization for years to come. In 2020, the COVID-19 pandemic radically changed the way we work and socialize resulting in the cancellation of many signature events. This class will examine the response of two or three organizations that adapted to social distancing requirements to avoid canceling their fundraising event. We will also examine the role of special events: how to fit them into your organization's overall development plan, how to budget for them and make an accurate determination of net income, and how to maximize their effectiveness.
Instructor Information
Susan Vogel is the newly appointed chief development officer for the Melanoma Research Foundation (MRF). Vogel has an extensive career in healthcare philanthropy. Prior to joining MRF, she served as the executive director of the Charles Regional Medical Center Foundation, the philanthropic arm for Charles County’s only hospital. She was also the director of development at the Anne Arundel Medical Center Foundation and worked as an events director for the Maryland chapter of the Cystic Fibrosis Foundation.
A native of Charles County, she served on the board of directors for several nonprofit organizations including the Charles County Chamber of Commerce, the Zonta Club of Charles County, and the Arc Southern Maryland. A 2009 graduate of Leadership Southern Maryland, Vogel is a past board chairman of that organization.
In her spare time, Vogel enjoys traveling to the Delaware shore, reading, music, and keeping up with family and friends. She has been married to her husband Keith for 28 years and they have two children and recently welcomed a daughter-in-law to the family.
Kristin Kauffman is the chief marketing officer at Cedar Point Federal Credit Union. She holds a master's degree in business administration from the University of Saint Mary and a bachelor's degree from from Muhlenberg College. She is currently studying for her certification as a Credit Union Certified Marketing Executive through the Credit Union National Association. Recently, Kauffman led the credit union through a brand discovery process, reimagining the credit union’s values and brand promise to better serve its members, employees, and the community.
Kauffman is the chair of the board of directors for Southern Maryland Community Resources (SMCR), a nonprofit which creates events, opportunities, and virtual experiences for community members with developmental differences in Southern Maryland. She has helped organize and fundraise for the Solomons Dragon Boat Festival, the Solomons Plein Air Festival, and the Bucks County Playhouse Student Theater Festival, among other events. Recently, Kauffman received the Dora Maxwell Award for Social Responsibility and Community Service through the Credit Union National Association and the MDDC Credit Union Association.