Meet Our Faculty: Lisa Colavito

Meet Lisa Colavito

Adjunct Instructor, Communication

Faculty member since 2015
240-725-5477
ljcolavito@csmd.edu

Courses Taught

COM-1020 Intro to Mass Communication

About

My late husband and I owned hair salons in upstate New York; at the same time, I was a sales executive for BlueCross BlueShield and a mother of two. Since then, I have been a successful operations manager for two small Maryland businesses; sold digital products and services; wrote copy and sold advertising for CBS Radio; and went back to school to earn my master's degree. I work full-time as Outreach and Retention Specialist for CSM Continuing Education and Workforce Development. I also teach marketing webinars for the Small Business Development Center and the Governor's Office of Small, Minority, and Women's Business Affairs.

Educational Background

Master of Science in Marketing Management, University of Maryland Global Campus
Bachelor of Science in Business Administration, University of Maryland Global Campus

Q&A

Please describe your teaching style.

I completed both my bachelor's and master's degrees in web-based, asynchronous formats. Those experiences provided me with me a robust understanding of what students need to succeed in that kind of learning environment.

Teaching COM-1020 begins with creating a well organized "classroom" in myLearning. I then offer collective and individualized coaching in the form of announcements and emails, as well as real-time online availability and interactions.

Do you have any passions or interests that you would like to share?

Advertising and marketing are my interests. My adult children and their families are my passion.

Why would you recommend that a student take your class(es)?

Communication is everything. The full name of COM-1020 is Intro to Mass Communication, and it looks at all forms of mass media: the history, the evolution to the present day, and speculation about the future. Students gain in-depth knowledge of the methods that advertisers and politicians use to pursue and persuade the masses.

Please list notable publications or conferences.

"Embracing Your Why is Essential to Your Marketing Message" in the 2022 edition of the Governor's Office of Small, Minority, and Women's Business Affair's annual magazine "Expanding Opportunities"
Speaker at the 2023 B’MORE BOLD Business Conference for Entrepreneurs & Innovators

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Last updated: 8-2-24

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